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Apollo Box is applying AR to drive lifestyle ecommerce
What is augmented reality good for? Product visualization to encourage online shopping, reckons Santa Clara-based startup Apollo Box, which launched an online marketplace for an eclectic selection of lifestyle products almost a year ago — before spicing up the ecommerce experience with an AR feature called ‘Teleport’. It’s been testing AR... Read more
The last frontier of consumerizing travel lives in the workplace
According to a 2014 study by Google, 74 percent of leisure travelers relied on the internet for travel planning. That’s not surprising; it’s generally understood that most consumers make travel plans online. But that same study found that 77 percent of business travelers also started their journey online. Similarly,... Read more